Currently, most big commercial landlords report on a simple measurement like “CO2 emissions per square metre” once per year. With Green Buildings Alive, users can look at emissions per square metre, per month, for each of 50 buildings for nearly 10 years.
The client wants to ‘start a discussion’, ‘engage peers’, and ‘encourage greater transparency.’ The ultimate aim is to help all landlords and building managers run their buildings better, use less energy, waste less water and save more money.
During 2010, the client launched a trial version of the site. I helped them behind the scenes to clarify their communications plan, and put an editorial process and strategy in place. In the public domain we are currently using a mix of techniques to build a following for the blog. Primarily twitter, feed-burner email subscriptions, regular new content, plus a bit of old-fashioned PR to drive new traffic. In its first week the site drew attention from US and UK energy specialists and green architects, was covered in Australian property industry bulleting The Fifth Estate and will be featured in the Green Building Council annual publication for Green Cities 2011.
In 2011 we have some new developments to launch and to draw attention to the initiative and to show how innovation can drive improvements.