Earth Hour, started in Sydney in 2007 has now become a bit of a global juggernaut. During summer 2010, I became fully immersed in the rapidly evolving and changing social media landscape, as it was my role to look after all the on-line communications for Earth Hour in Australia. In effect, this meant website content, email blasts that were relevant and useful to over 100,000 willing participants, plus keeping the discussion flowing on newer mediums like facebook and twitter.
RSS Feed
