Public and stakeholder relations
Stakeholders matter
There are a lot of definitions of PR out in the business world. Some use it to only describe work with the mainstream media, placing stories and providing expert spokespeople; while others take a broader approach to communications and stakeholder engagement.
I can help with identifying stakeholders and audiences, appropriate channels to reach them and angles that suit the medium. I've done plenty of events and launches in Australia and Europe and keep abreast of specialist media in several areas to help spread the word.
There are a lot of definitions of PR out in the business world. Some use it to only describe work with the mainstream media, placing stories and providing expert spokespeople; while others take a broader approach to communications and stakeholder engagement.
I can help with identifying stakeholders and audiences, appropriate channels to reach them and angles that suit the medium. I've done plenty of events and launches in Australia and Europe and keep abreast of specialist media in several areas to help spread the word.
Social media
Will twitter take over the world?
I've deliberately put social media next to public relations on this page, to indicate that it is fully now integrated to the suite of communications strategy.
Some very creative campaigns are springing out of the web. From Old Spice in the marketing corner to Greenpeace vs Kit Kat in emerging realm of new media protest movements.
I've been watching developments in this space, and have worked in digital environments with over 100,000 followers. If you've got a fast growing facebook fanbase or a just taking tentative steps into the world of social media, lets talk!
I've deliberately put social media next to public relations on this page, to indicate that it is fully now integrated to the suite of communications strategy.
Some very creative campaigns are springing out of the web. From Old Spice in the marketing corner to Greenpeace vs Kit Kat in emerging realm of new media protest movements.
I've been watching developments in this space, and have worked in digital environments with over 100,000 followers. If you've got a fast growing facebook fanbase or a just taking tentative steps into the world of social media, lets talk!
Public relations and media experience
- Communications and social media strategy for the launch of Green Buildings Alive - a project promoting extreme data transparency on building performance for Investa Sustainability Institute. (@BuildingsAlive on Twitter).
- 2010 Policy platform launch for the Energy Efficiency Council of Australia, including editing and public relations to obtain media coverage for the recommendations.
- Media relations for the “1Goal” campaign for global education during the 2010 World Cup, for Action Aid Australia.
- Online communications and social media for Earth Hour Australia 2010, a 3-month contract managing web-content, information architecture, facebook, twitter and bulk email strategy for WWF Australia.
- Organisation-wide communications strategy for Institute for Sustainable Futures, including messages, staffing issues and prioritisation of activities.
- Communications management for World Wide Views on Global Warming Australia, a world-first global citizens consultation on climate change, including web content, stakeholder newsletters and media liaison for Institute for Sustainable Futures (Media Clippings Page).
- Media management for the 2008 international conference on sustainability and transparency, for over 1,000 participants in Amsterdam, Netherlands.
- Outreach activity for the release of the Aids Accountability Scorecard in December 2008, for Aids Accountability International, Sweden.
- Creating a company identity and profile for an emerging small energy efficiency business , Low Energy Supplies and Services.
- Promoting an offer of rebates for power factor correction to large industrial sites in Western Sydney, Australia for Demand Manager.
- A range of publicity projects in NSW Government Sustainable Energy Development Authority, including “Solar month” program of over 30 community events, NSW Bioenergy Handbook and NSW Wind Energy Handbook.
