Communications Strategy
What do you want to say, who to, when and how.
I can help plan and budget communications strategies that use a mix of channels and resources. A campaign, no matter how modest, can combine elements of PR, online, direct communications and emerging social media methods to help you meet your goals.
My experience is in both community programs, public education and business-to-business promotion. I also have a network of associates to help find a solution that fits the scope and meets client's expectations. Or sometimes, we can examine the assumptions of a nascent project and change course to get some communications traction.
I can help plan and budget communications strategies that use a mix of channels and resources. A campaign, no matter how modest, can combine elements of PR, online, direct communications and emerging social media methods to help you meet your goals.
My experience is in both community programs, public education and business-to-business promotion. I also have a network of associates to help find a solution that fits the scope and meets client's expectations. Or sometimes, we can examine the assumptions of a nascent project and change course to get some communications traction.
Strategy experience
- Gippsland Lakes Communications and Engagement Strategy - about climate adaptation in the region
- Global LEAP Awards - Awards outreach and publicity, focussing on appliances that can bring clean energy to millions
- Green Buildings Alive - a project to promote the use of real data in managing buildings
- World Wide Views on Global Warming - a global citizens consultation for Copenhagen climate summit
- Earth Hour Australia 2010 online communications - website production, direct email, social media
- Sustainability Advisory Group - website and awareness-raising in the UAE
- Power factor correction promotion for Demand Manager - Direct mail campaign for NSW small-to-medium enterprise
- Energy Savings Home Delivered - location-based awareness campaign for product installations
- Road development planning - various projects for NSW Roads and Traffic Authority
- Energy and Water Savings Funds - visual identity, preparation and roll-out of new government funding
- NSW Bioenergy Handbook - guide to the bioenergy in NSW with extensive stakeholder involvement
- NSW Wind Energy Handbook and Wind Atlas - project management and distribution of this guide to wind power potential in NSW (2002)
