This Grist article ends with some great, hard-won insight from Alex Fenton: "Public interest types, across the board — we think because we’ve said something, know something, or done something, that everybody else knows it. We don’t realize the bubble we live in.
He explains: "It’s only when you’ve said something so many times that you’re utterly and completely sick of it that someone has even heard it. Marketers understand this. Scientists and people from the humanities less so — they get bored by it. “We already had our op-ed in the New York Times! The world knows!”
"But it takes so much more repetition than that. I mean, as a country, even the intelligentsia has not fully realized that we are in a planetary emergency and we are running rapidly out of time. I like to say, “What if they gave a planetary emergency, and nobody noticed?”
This is something relevant to just about anyone I've ever worked with, and is so very useful to remember if you want to leap the gap between your in-crowd and new audiences. [More over the fold]
He explains: "It’s only when you’ve said something so many times that you’re utterly and completely sick of it that someone has even heard it. Marketers understand this. Scientists and people from the humanities less so — they get bored by it. “We already had our op-ed in the New York Times! The world knows!”
"But it takes so much more repetition than that. I mean, as a country, even the intelligentsia has not fully realized that we are in a planetary emergency and we are running rapidly out of time. I like to say, “What if they gave a planetary emergency, and nobody noticed?”
This is something relevant to just about anyone I've ever worked with, and is so very useful to remember if you want to leap the gap between your in-crowd and new audiences. [More over the fold]
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