People know more than you might expect about the electricity market, according to this project. In 2012 Short Communications answered a brief for the Total Environment Centre for some communications research and material development on "Demand Side Participation" in the national electricity grid.

Our team, including Grant Young of Zumio, assisted with phone polling, completed a literature review then got talking to people in stakeholder workshops and focus groups on these complex issues. The final product was an information pack that spelled out the problems and potential solutions that was released under creative commons license for other advocates and communicators to use. We also shared insights and research findings with the network of energy market participants who contributed to the work. Graphic design by Toby Cotton of Arc Communications.