Earth Hour, started in Sydney in 2007 has now become a bit of a global juggernaut. During summer 2010, I became fully immersed in the rapidly evolving and changing social media landscape, as it was my role to look after all the on-line communications for Earth Hour in Australia. In effect, this meant website content, email blasts that were relevant and useful to over 100,000 willing participants, plus keeping the discussion flowing on newer mediums like facebook and twitter.
In September 2009 I was lucky enough to be part of the team on a project called Worldwide View on Global Warming (or WWViews for short).
It was initiated by the Danish Government to give citizens a voice in the crucial climate talks in Copenhagen, December 2009. Working on a model of 'deliberative democracy', 100 randomly-selected people heard the facts then talked amongst themselves, and voted on pre-set questions. On the day, the same thing happened around the world in 35 other countries.