Short Communications news http://www.shortcommunications.com.au 2010-09-08T13:42:58+01:00 http://www.shortcommunications.com.au http://www.shortcommunications.com.au/images/M_images/logo.jpg text/html 2010-08-10T17:57:37+01:00 http://www.shortcommunications.com.au http://www.shortcommunications.com.au/index.php?option=com_content&task=view&id=70&Itemid=9 July 2010. This month I found myself in a dusty tent listening to a panel of 6 people working in media, music and comedy talking about social media. It was in the middle of a music festival attended by 30,000 people, and here are my notes from the session. text/html 2010-04-13T21:37:58+01:00 http://www.shortcommunications.com.au http://www.shortcommunications.com.au/index.php?option=com_content&task=view&id=67&Itemid=9 After a long and somewhat demanding summer, I am now in the wrap-up phase for Earth Hour in Australia. In this project, I became fully immersed in the rapidly evolving and changing social media landscape, as it was my role to look after all the on-line communications. In effect, this meant website (http://earthhour.org.au/) content, email blasts that were relevant and useful to over 100,000 willing particpants, plus keeping the discussion flowing on newer mediums like facebook (http://facebook.com.au/earthhouraustralia) and twitter (http://www.twitter.com/WWF_Australia) ! I had to keep in close contact with those managing the traditional media liaion, plus sponsorship and also tie into the overarching online strategy of WWF-Australia, the organisation that fosters the Earth Hour brand. In the digital space, Australians were very much connected to literally millions around the world - to share views, activities and committment to address climate change.