In September 2009 I was lucky enough to be part of the team on a project called Worldwide View on Global Warming (or WWViews for short).
It was initiated by the Danish Government to give citizens a voice in the crucial climate talks in Copenhagen, December 2009. Working on a model of 'deliberative democracy', 100 randomly-selected people ogether to hear the facts then talk amongst themselves, then vote on pre-set questions. On the day, the same thing happened around the world in 35 other countries.
It was initiated by the Danish Government to give citizens a voice in the crucial climate talks in Copenhagen, December 2009. Working on a model of 'deliberative democracy', 100 randomly-selected people ogether to hear the facts then talk amongst themselves, then vote on pre-set questions. On the day, the same thing happened around the world in 35 other countries.
On this project I created all the local website content, briefed local and regional media, hosted an TV crew on the day, commissioned a web-video and made a foray into social media. It was a busy couple of months.
There were great stories generated from the participants individual journey, not to mention the policital implications of what they were discussing
Here's the results:
WWViews Australia Website.
WWViews Australia News Clippings.
WWViews Summary Video.
What did we learn? Well, the participants got one of the biggest thrills of their experience during a live cross to the meetings in UK and Denmark and many of them loved the global facebook page to feel part of the wider community.
As for media, at the time Australia was focussing on the political wrangling around the Copenhagen Climate Summit (COP16) and we were somewhat swamped by competing national politics. The best stories were the ones in participants home town papers, where they were able to explain what a citizen's consultation meant for someone from Sunshine coast for examples. My favourite was one participant who said he 'used to be on the fence' but he just can't be now. Overall, this project demonstrated how crucial it is to brief journalists in advance of a story, and keep plugging away at that explanation. We continued to get coverage in the weeks following the event, when we released compiled results, for example.
There were great stories generated from the participants individual journey, not to mention the policital implications of what they were discussing
Here's the results:
WWViews Australia Website.
WWViews Australia News Clippings.
WWViews Summary Video.
What did we learn? Well, the participants got one of the biggest thrills of their experience during a live cross to the meetings in UK and Denmark and many of them loved the global facebook page to feel part of the wider community.
As for media, at the time Australia was focussing on the political wrangling around the Copenhagen Climate Summit (COP16) and we were somewhat swamped by competing national politics. The best stories were the ones in participants home town papers, where they were able to explain what a citizen's consultation meant for someone from Sunshine coast for examples. My favourite was one participant who said he 'used to be on the fence' but he just can't be now. Overall, this project demonstrated how crucial it is to brief journalists in advance of a story, and keep plugging away at that explanation. We continued to get coverage in the weeks following the event, when we released compiled results, for example.
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